Banking The Bank That Built Saudi Home Finance Is Now Growing by Letting Loans Go Al Rajhi Bank's profits are still rising at double digits. Its balance sheet has almost stopped moving. The gap between those two facts says more about the next chapter of Saudi banking than the headline number does.
Human Capabilities AI Made Knowledge Cheap. It Did Not Make Judgment Cheaper. Employers say they want skills, not facts. The evidence suggests the two were never as separate as the debate assumes.
Marketing & Advertising The Industry That Sells Measurement Can not Agree on Its Own Size Saudi Arabia's marketing sector is expanding on almost every estimate. The more revealing story is how far those estimates disagree, and who is quietly shaping what the growth will look like.
Marketing & Advertising A Platform Called Taste Is Betting That Taste Can Be Templated Z00G lets small fashion brands in Saudi Arabia produce campaign imagery without a studio, a crew, or a location. The harder question is what a brand still says about itself when anyone can make the same picture.
Tourism The Saudi Traveller Is Carrying Saudi Tourism Saudi Arabia hosted about 123 million tourists in 2025 and set a spending record. But the numbers behind the headline tell a more useful story about where the sector's growth really comes from, and where the next opportunities sit.
Marketing & Advertising Saudi Companies Don't Need More Agencies. They Need Better Briefs. 560 agencies have registered with TWOSEL, a Saudi platform that starts with the project instead of the agency. The number matters less than the idea behind it.
