Entrepreneurship A Brand Called One for All Was Built on One Face OFA began as an idea about community and grew on the strength of one woman's following. Its next stage will test whether those two things can be separated.
Entrepreneurship The Creator Who Chose to Sell Less Mina Alsheikhly built one of the region's largest beauty audiences. Her brand began with something far narrower than her reach, and that choice says more about creator businesses than any follower count.