Marketing & Advertising Brands Spent Decades Learning to Be Trusted. Now They Rent Trust by the Post. Creators have become one of the fastest-growing lines in the marketing budget. The more interesting change is what that spending says about where growth is stored, and who gets to keep it.
Marketing & Advertising The Industry That Sells Measurement Can not Agree on Its Own Size Saudi Arabia's marketing sector is expanding on almost every estimate. The more revealing story is how far those estimates disagree, and who is quietly shaping what the growth will look like.
Marketing & Advertising A Platform Called Taste Is Betting That Taste Can Be Templated Z00G lets small fashion brands in Saudi Arabia produce campaign imagery without a studio, a crew, or a location. The harder question is what a brand still says about itself when anyone can make the same picture.
Marketing & Advertising Saudi Companies Don't Need More Agencies. They Need Better Briefs. 560 agencies have registered with TWOSEL, a Saudi platform that starts with the project instead of the agency. The number matters less than the idea behind it.
